I have to say, I was extremely excited to hear presenter Rae Hoffman-Dolan, better known as Sugarrae, on Affiliate Marketing. Mostly, because I knew nothing about affiliate marketing except for utilizing Ad Sense to generate some income for your site. Surgarrae was able to take the room through her history with SEO and Affiliate Marketing which not only was an amazing story, but hit nostalgic notes on internet in the 90s.
My first takeaway was how important quality SEO is the key to affiliate marketing. After a quick poll of the audience that night, everyone in the room was at least somewhat knowledgeable about SEO. As an SEO practitioner, she was able to describe the affiliate marketing process in a way that not only made sense myself and to the room, but was able to break it down into four easy steps that everyone could follow.
Sugarrae Takeaway 1: Do Keyword Research
If you are planning to create a website for the purpose of affiliate marketing, conducting keyword research is imperative to start the process. “Check when the top ten websites in the SERPs have last been updated. If they were last updated in 2006 then it won’t be lucrative to launch an affiliate marketing website in that niche.” said Surgarrae.
Sugarrae Takeaway 2: Grab a Website and Name It
Obviously, one would need to have a website to become an affiliate marketer. However, your keyword research should have uncovered some key phrases that you want to build your brand around.
Note: You do not want to build your site on a trademarked brand because they can and will take your site. With that said, you also don’t want to just pick out your top keyword and name the site that. As Surgarrae said, “Find that sweet spot of branding and keywords when naming your site.”
Sugarrae Takeaway 3: Develop Your Site
Many times, novice affiliate marketers will build a blog and slap some banner ads and some links in text and call it a day. Though one could do this, it won’t be very lucrative, “When users see it’s a blog, they tend to put away their credit cards.” According to Sugarrae.
Though it is a best practice to have a blog, and update it regularly, it should not be the only aspect of your site. Develop other areas, though you are intending to use the site for affiliate marketing purposes, if it is not a quality site with quality content, no one will come to your site.
If you think of your affiliate marketing site, as just a website to try to get money out of, you will fail. “When you are just starting out, pick something that interests you, that you are passionate about and build it up,” said Sugarrae, “…but also make sure that it is a niche that other affiliate marketers are in; because if they aren’t there it’s most likely because it is not a profitable niche.”
“Always launch your site, even if it’s not perfect. Because age is a factor in rankings”
Sugarrae Takeaway 4: Find your point of Difference
This is something that you would have to discover on your own. You want your site to stand out and rank. Find what is already out on the internet and make it better. The better the quality the better your site will be.
Some quick pointers on how to make your site better:
“Empty reviews on sites will hurt your search engine rankings. That stuff will get “pandalized” for sure.”
“Use multiple affiliate programs. That way if one of them starts going into a direction you don’t like you can drop them and still have income coming in.”
“Send out social signals through Twitter, Facebook, Stumble Upon, etc.”
Suffice to say, the latest DFWSEM’s meeting was filled of valuable insights on how to be an affiliate marketer, SEO, and promoter online thanks to presenter Sugarrae. These were just some of my personal Sugarrae takeaways, for a more in-depth blog post on the presentation go to WrightIMC’s Blog.
Written by Jenneva Vargas; Account Executive at WrightIMC. Plano-based WrightIMC is an integrated marketing communications agency that specializes in paid search marketing programs, search engine optimization, web design, content marketing campaigns, social media strategy & implementation, and television campaigns with online components.
Posted on October 20th, 2011 in Meetings | No Comments »
Posted on September 29th, 2011 in Meetings | No Comments »
@naturalwoman – Lisa Young
#dfwsem meeting on SEOwning the Internet (@ Hyatt Regency North Dallas w/ 6 others) 4sq.com/re8MXw
@ScottVann – Scott Vann
Only at #DFWSEM do you see an iPhone on a mini tripod with an extra lense. I think I want the lense. lockerz.com/s/142812147
@keyrelevance – Christine Churchill
Listening to Internet security expert Robert Hansen scare us with web vulnerabilities. #dfwsem #rsnake
@TheEverNovice – Sarah Hodge
Want to scare the bageezus out of a room of SEO folks? Tell them about Black Hat hacking techniques that they can’t avoid.
@ScottVann – Scott Vann
OH at #DFWSEM “My tool got a lot of use.” ***Insert joke here***
@LaurieShook – Laurie Shook
Security expert found a slough of security flaws with WordPress. #dfwsem. Yikes!
@naturalwoman – Lisa Young
Listening to hacker/sec expert at #dfwsem on browser vulnerabilities like XSS, clickjacking, parasitic hosting. Yikes!
@TheEverNovice – Sarah Hodge
“We’ve broken into every data center in Texas.” Oh…and you’re getting away from consulting? That’s great. #dfwsem
@TrendsDallas Trendsmap Dallas
#dfwsem is now trending in #Dallas trendsmap.com/us/dallas
You need a WAF – web applications firewall. Not a solution but a nice stop-gap. #dfwsem
@TheBritishTexan SEOwen Nwanze
Hacking expert says Internet Explorer 9 is the most trustworthy browser. #DFWSEM
#dfwsem Security guru Robert Hansen says Firefox is safest browser.
@ellagantz – Elaine Gantz Wright
Malvertizing. Malevolent ingenuity – aka “extreme SEM.” #dfwsem
Posted on September 21st, 2011 in Conferences, Discount Codes | No Comments »
The UT Dallas Marketing Program presents “The Critical Thinker’s Workshop: Problem solving & decision making techniques used by the CIA”
Act now, space is limited to 15 industry practitioners.
Wednesday, October 5, 2011
From 7:00 am – 1:00 pm (working breakfast & lunch included)
The University of Texas at Dallas
School of Management Building, Room 1.508
800 West Campbell Road
Richardson, TX 75081-3021
This is a practical workshop designed to help managers, strategy planners and analysts learn the techniques used by the Central Intelligence Agency to improve problem solving, decision making and to achieve analytical uniformity within their organization. The techniques taught in this workshop will be applied to business contexts through a collaborative effort with UT Dallas Marketing Faculty. Several proven analytic structuring techniques are explained and demonstrated, and as much class time as possible is devoted to practice.
When you complete this workshop, you will be able to immediately:
1) Conduct Problem Structuring and identify “Seven Problematic Proclivities”, including emotional dimensions, mental shortcuts, patterns, biases, assumptions, explanations and evidence seeking
2) Identify common impediments to effective decision making and problem solving
3) Learn and quickly implement key techniques such as problem restatement, weighed ranking and utility trees for better insights, decisions and strategic recommendations.
The objective in hosting this workshop is to expose faculty, graduate marketing students and marketing practitioner partners to these techniques so as to incorporate them into our Master of Science in Marketing program and disseminate best practices to partner practitioner companies.
This course has been designed by the author of “The Thinker’s Toolkit”, ex-CIA analyst Morgan Jones. His company Analytic Advantage and the workshop presenter, John Stolter, have taught this workshop to amongst others the FBI, the Federal Reserve, several branches of US Military Intelligence and others.
Who should attend:
Management, Strategic Planners, Analysts and anyone who wants to improve their critical thinking skills and make better decisions by applying a structured approach to problem solving.
About the Presenter:
John Stolter is a leadership coach, consultant, corporate trainer, and the Director of Operations for Analytic Advantage, Inc. With a background in analytic structuring, leadership, product design, manufacturing, and training, John has experience in a variety of industries and the public sector. For more than twenty years he has provided professional training and consulting services that enable clients to improve critical thinking skills and the leadership effectiveness of their employees.
Cost & Discounts:
1. Regular price is $349 (early bird price through September 26th and $399 afterwards) but there is a $50 discount for DFW Search Engine Marketing members for a net price of $299.
2. Please enter DFWSEM code when you are in the payment page to obtain your $50 discount.
3. A great value which includes The Thinkers Toolkit book, a workshop manual, continental breakfast, lunch and complimentary parking
Click Here to Register. However you can call or email us and reserve your registration until the website is available or you can send a check to Andrea Hapeman.