DFWSEM

The Dallas/Fort Worth Search Engine Marketing Association (DFWSEM) in conjunction with the Search Engine Marketing Professionals Organization (SEMPO) is proud present a jam-packed information session on Wednesday, April 30 at 6:30 p.m. at the Renaissance Hotel in Richardson Texas. This promises to be the biggest DFWSEM event since the group was formed in 2003. The session will cover the latest from Microsoft’s AdIntelligence team as well as an update on legal issues currently facing search engine marketers. The group will also be raffling off one free SEMPO Institute exam (www.sempoinstitute.com), a value of up to $1,339! The event is sponsored by LeadMaverick (www.leadmaverick.com) and Business Wire (www.businesswire.com).

MSN AdIntelligence’s Jorie Waterman will be coming to Dallas from Redmond to discuss the company’s amazing new AdIntelligence keyword tools that are becoming the keyword standard for many search marketers. Waterman will also talk about a new plugin that exports keyword data directly into Excel 2007, and how to build a massive and robust keyword list in just minutes.

Rob Scott, of Scott and Scott LLP, will be returning to provide the latest updates in the legal search landscape, specifically addressing crucial topics that every paid and natural search marketer must know.

An SEO site clinic will also be featured, and attendees will have the opportunity to have their Web sites critiqued by a panel of search engine experts. The will be time for approximately 3-4 site evaluations, however there will be many professional search engine marketers in attendance to answer your questions about search optimization and marketing.

Admission is free for association members, and $30 for non-members. The April event is presented in a partnership with SEMPO, and all SEMPO and DFWSEM Association members are admitted free. Association memberships may be purchased at the event, $175 for corporate and $75 for individuals.

Meeting Location

The Renaissance Dallas-Richardson Hotel is located at 900 East Lookout Drive, Richardson, Texas 75081. The hotel is in the Richardson Telecom Corridor, on the east side of 75 Central Expressway, approximately one mile south of George Bush Tollway. The hotel phone is 972-367-2000.

http://www.google.com/maps?q=900+E+Lookout+Dr,+Richardson,+Texas +75082,+USA&sa=X&oi=map&ct=title

Sponsorships

DFWSEM is sponsored by LeadMaverick (www.leadmaverick) and Business Wire (www.businesswire.com). For additional sponsorship opportunities, see below.

DFWSEM on LinkedIn

You’re invited to join our group on LinkedIn. Open to members and non-members. Click the link below to join. (open to all DFW area professionals interested in SEM).

http://www.linkedin.com/groupInvitation?groupID=51948&sharedKey= 5251E65726B4

About MSN’s Jorie Waterman

Waterman joined Microsoft’s adCenter as a Lead Program Manager in December of 2007 coming to the team with over 5 years of search marketing experience. Immediately prior to joining Microsoft she was the Senior Director of Search Analytics for iCrossing. Her focus has been on keyword research and search analytics in light of understanding what users want and need. This theme is continued at Microsoft with her work on the Keyword Services Platform team. In all she has been in the interactive marketing world for over a decade working client-side, agency-side, and now on the side of the engine. This holistic background combined with her degree in Comparative Religion from Harvard ’96 provides a unique take on understanding search data and making it actionable.

About Microsoft Advertiser and Publisher Solutions

Microsoft Advertiser and Publisher Solutions (APS) provides world-class advertising platforms and tools for advertisers, agencies and publishers. Its mission is to make buying and selling media simpler, smarter and more cost-effective across media and devices in the Microsoft network of properties and beyond. The APS portfolio includes Microsoft adCenter, Atlas, DRIVEpm, Massive Inc. and ScreenTonic. APS businesses span search, display and emerging media including mobile, gaming, video on demand and IPTV. More information can be found at http://advertising.microsoft.com.

About the DFW Search Engine Marketing Association (DFWSEM)

The Dallas/Fort Worth Search Engine Marketing Organization (DFWSEM) is dedicated to education and promotion of the Dallas/Fort Worth search engine marketing industry, conversing various topics related to search engine optimization (SEO) and pay-per-click search (PPC), as well as other emerging media. The group meets once a month at various locations throughout the Dallas/Fort Worth Metroplex area, and is open to anyone interested in search engine marketing, including in-house marketers, independent consultants, and agencies. Initially founded in 2003, DFWSEM is the oldest and longest running local search engine marketing group/meetup in the country. Member agencies include DexterityMedia, Vizion Interactive, iCrossing, Range Online Media, Key Relevance, MarketNet, AffGoo, Creative Support, Did-it, SearchDex, WrightIMC and Bridgepose.

Past presenters to the DFWSEM Association include Google, MSN, Idearc Superpages.com, ClickTracks, MIVA, Business.com, The Dallas Morning News, Dan Thies, AffGoo, Stephen Malouf, WebTrends, Catherine Seda / Seda Communications, Shari Thurow / Grantastic Designs, Vizion Interactive, Agency.com, ClickAssurance, iMediaConnection, and many others. The DFW SEM Association welcomes requests to speak to the group at info@dfwsem.org.

Joining DFWSEM

Corporate memberships are $175 for the first year and include three seats to monthly DFWSEM meetings, and individual DFWSEM memberships are $75 for the first year. Additional seats for a Corporate membership are $50/year. Checks, MasterCard, Visa, Amex, and cash are all accepted. For more information, visit http://blog.dfwsem.org.

The DFWSEM Association also maintains a blog to keep members and non-members informed of upcoming events. Visit http://blog.dfwsem.org for more information.

Sponsoring DFWSEM

DFWSEM Association members cumulatively represent over $90,000,000 in annual search engine ad spend, and sponsorship is a great way to get your message in front of this group of decision makers and key influencers. To find out how to sponsor a monthly meeting or other opportunity, contact Mark Jackson at mark.jackson@vizioninteractive.com.

DFWSEM Association board of directors

President, Rob Garner, iCrossing; Vice President, Tony Wright, WrightIMC; Chairperson, Christine Churchill, KeyRelevance; Vice Chairman, Web, Bill Hartzer, Vizion Interactive; Secretary, Jeff Martin, CardsDirect.com; Vice Chairman, Mark Jackson, Vizion Interactive; Vice Chairman, Dan Sturdivant, The Leadstream; Vice Chairman, John Bagwell, Bagwell Marketing

DFWSEM Speakers Bureau

Many members of DFWSEM are actively speaking at various interactive marketing conferences, including SMX, Search Engine Strategies, ad:tech, and WebmasterWorld, among many others. If you are looking for someone to speak about search engine marketing related topics, or would like to interview a member, feel free to contact the group for more information at 214.459.3241.

We are pleased to announce that the Search Engine Marketing Professionals Organization (SEMPO), will be co-sponsoring the Wedsnesday April 30 DFWSEM Associaition event. For this April meeting only, also members of the national SEMPO organization may attend the DFWSEM meeting free ($30 admission waived).

SEMPO is also giving away a free SEMPO Institute exam to one lucky attendee.

We are excited to be working with SEMPO, and welcome all North Texas and Southwestern SEMPO members to the April 30 DFWSEM Association event.

Strategic Account Executive, Southwest

The Strategic Account Executive will be responsible for identifying the marketing needs of a wide variety of B2B companies and industries and put together programs for the Featured Listing product; a topic-based, auction priced program. Business.com was named among the Best Places to Work by the Los Angeles Business Journal in 2007! 

Responsibilities
·         Responsible for regional prospecting in Texas and throughout the Southwest Region.
·         Cover all Agencies, SEO’s, SEM’s in territory as well as maintain up to 100 client direct relationships.
·         Qualify and answer each prospect’s question regarding the BDC service.
·         Pursue and manage opportunities through to closure of the sale.
·         Responsible for quarterly and annual quota attainment
·         Face-to-face client meetings as needed.
·         Respond to inbound inquiries for information on the product.
·         Discuss and convey the benefits/advantages of the BDC product offering.
·         Enter and track prospects and associated notes within the sales contact database.
·         Prepare daily and weekly call reports to regional VP as requested.
·         Air travel as needed.
·         Best if the candidate lives near the hubs of Interactive Ad Agencies in Dallas, Austin or Houston, TX.   

Skills/Qualifications
·         Track record of exceeding quota.
·         Understanding of the Internet, online search and directory space, B2B marketing.
·         5-7 years sales experience, preferably in the online, media or high tech industries.
·         Strong communication, organization and writing skills.
·         Excellent computer skills.
·         Successful history working from a home office. 
·         Strong work ethic and a high level of professionalism and integrity
·         Bachelor’s degree.  

Join a creative, intelligent team collaborating with enthusiasm and integrity.  We offer competitive pay, health, dental, vision, 401(k), and more.  

Business.com, a wholly owned subsidiary of R.H. Donnelley Corporation (NYSE: RHD), is the leading business search engine, directory and pay-per-click advertising network. The Business.com site helps business decision makers quickly find whatever they need to manage and grow their businesses, and the Business.com Network – including premier partners The Wall Street Journal Online, BusinessWeek, Hoovers, Financial Times, Internet.com, and more –enables B2B advertisers to reach qualified buyers wherever they are online. The company also operates Work.com, a B2B community publishing platform featuring more than 2,400 business how-to guides contributed by business experts. Business.com was named to the 2006 Inc. 500 and 2007 BtoB Media Power 50, Los Angeles Business Journal list of Best Places to Work and Deloitte Technology Fast 500. 

Please reference job code: DFWSEM/SAE when sending a resume to: Staffing@business.com  

Best Places to Work article:  http://www.labusinessjournal.com/article.asp?aID=51622181.7950651.1530555.7121369.7015832.948&page=1

IMPORTANT, PLEASE NOTE: The April DFWSEM Association meeting at the Renassiance in Richardson has been rescheduled for Wednesday, April 30 at 6:30 PM.

It’s going to be a great one that you will not want to miss, and we look forward to seeing you there.

The DFW SEM Association welcomes Lead Maverick as a new sponsor for 2008. Here is some background information on their history, from LeadMaverick.com:

“The founder of Lead Maverick, Sean Jackson, recognized that businesses need to publish information on the web. But in order to communicate in a meaningful way with customers, the communication needed to be outside the “marketing speak” of bank card credit orchard payaccept account card credit merchantcredit card deal,best card credit deal secured,best card consolidation credit dealfree prepaid credit cardapplication aspen card creditapply card credit visabest card credit student,best card college credit student,best student credit cardinterest free credit card,card credit free interest rollover,interest free balance transfer credit cardcredit card debt consolidation,card consolidation credit debt unsecured ?,card consolidation credit debt depot ?uk lowest interest credit cardaccept credit card onlineaccount card credit searschase business credit card,chase credit card for small businesscanadian visa credit card applicationinstant approval credit card applicationdebt management consolidation credit cardcard credit debt off pay ways,pay off credit card debtshell gas credit cardcredit card processing,credit card processing service,credit card processing machine0 balance transfer credit cardecommerce credit card processing,card credit ecommerce processing transactionbad card credit credit secured,bad card credit credit people securedapply bad card credit creditamerican express black credit cardbank one credit card offerbank one credit card consolidationcalculator card consolidation debt creditwireless credit card processing equipment,wireless credit card processingcard consolidation credit debt keywordreduce credit card debt,reduce credit card debt quickly,card college credit debt reducewashington mutual credit card applicationprepaid credit card canadaapproval card credit instant onlinecitibank driver edge credit card,citibank advantage credit card,card citibank creditbank one credit card,aarp bank card credit one,bank business card credit onecard credit searscapital card credit one servicecard credit debt divorcefree online credit card application,online master card credit card application,online credit card applicationlow apr credit card,application apr card credit low,low fixed apr credit cardciti bank credit cardcard credit program rewarddiscover credit card servicefirst premier bank credit cardhsbc credit card account,card credit hsbc,hsbc bank credit cardpay pal credit card,card credit pal pay,card credit ge pal paybank card credit one online payment,bank one online credit cardcard consolidation credit debt reductioncard credit debt free helpamerica bank card credit their website. The vision was to create a very simple way for companies to use the web to communicate and distribute their messages.

Lead Maverick initially launched in beta form in March 2006 followed by the launch of the current Lead Maverick in January 2007. The following April, Lead Maverick, Inc. was formally incorporated in Texas.”

http://www.leadmaverick.com/