Dallas /Ft Worth SEM Association Blog

Want to learn more about search engine optimization?

Don’t miss the upcoming DFWSEM meeting on 13 Jan at the Renaissance Hotel in Richardson. Our topic of discussion this month is SEO Back to the Basics. Panelists include long-time search marketers Christine Churchill of KeyRelevance, David Host of GetLegal.com, and Rob Garner of iCrossing.

Search engine optimization (SEO) is the process of increasing search engine traffic to a web site. This month’s topic covers SEO from the beginning and our experts give practical advice on proven techniques that work and won’t get you in trouble with the search engines.

Christine Churchill, President of KeyRelevance will be discussing a short history of search along with some interesting facts about the phenomenal growth of search in the past 10 years. David Host, Director of SEO for GetLegal.com and Rob Garner, Strategy Director for iCrossing.com will cover “On Page Factors” and “Problem Areas” and “Simple How-Tos” in their presentations.

We look forward to meeting you. Please register in advance so we can get a headcount for snacks.

Next DFW SEM meeting is Wednesday, March 18, 2009 at the Renaissance in Richardson. We will provide a recap of the top presentations from WebmasterWorld PubCon South 2009 in Austin, Texas. We will also feature a site clinic immediately following. We look forward to seeing you there. The meeting will begin at 6:30 for socializing and our main discusion will begin at 7:00. Costs for members is $10 and costs for non-members is $30.00

Register here for the meeting.

Next meeting is Thursday, January 15, 2009 at the Renaissance in Richardson. We will feature a presentation by Brett Tabke of WebmasterWorld and PubCon. We will also feature a site clinic immediately following. We look forward to seeing you there.

Register here for the meeting

Convention passes may be picked up on NOVEMBER 3rd between 12pm and 7pm at the Holiday Inn Express Suites, or at the Grapevine Convention Center anytime after 7am on NOVEMBER 4th.
The 2008 Texas Domainers And Developers Convention is located in the center of one of the most exciting hotbeds of technology in the United States. With close proximity to Dallas, Fort Worth, Austin, Houston, and San Antonio as well as easy access from numerous neighboring states including Oklahoma, Arkansas, Lousiana, and New Mexico, we are poised to make a large market impact.

The 2008 Texas Domainers And Developers Convention is an event not to be missed! Held at the Grapevine Convention Center, it promises to be THE event of the year for the web development and domain industries in the South. Activities include:

* 4 DAYS OF EVENTS
* A BARRAGE OF SPEECHES AND SEMINARS
* PREMIUM LIVE DOMAIN AUCTION
* SILENT GEO DOMAIN AUCTION
* TEXAS HOLD’EM POKER TOURNAMENT
* NETWORKING OPPORTUNITIES
* OVER $5K IN RANDOM PRIZE DRAWING
At the 2008 Texas Domainers And Developers Convention you will enjoy meeting with and learning about numerous major provider companies.

You will enjoy meeting like minded professionals from all over the United States and beyond!

Four days of fun and excitement are waiting for you at the 2008 Texas Domainers And Developers Convention.

We will be giving away over $5,000 in great prizes through free random drawings for convention goers!

Rest assured with the fabulous infrastructure and technology available to you, you will be able to keep in touch with your business while at the convention.

We still have many wonderful sponsorship opportunities available and can help you bring your company into the eyes of a large audience!

http://www.tdadc.com/

Omniture is offering a FREE half-day seminar on Tuesay 14 October in Dallas at the W- Dallas Victory Hotel. At the seminar Omniture will cover both their SearchCenter and Test & Target tools.   Here’s an overview of what they will present:

Automate Paid Search

Set up and manage campaigns across all search engines from a single interface
Create automated bid rules to improve return on ad spend without daily, manual intervention
Adapt keyword bids according to strategic success events beyond simple click-through rates
Correlate paid keywords with your internal on-site search to expand and refine keyword lists and optimize destination URLs
Improve unaided brand awareness through search engine marketing

Improve Relevance

Improve your conversion by using A/B and multivariate testing on your landing pages, banners, forms and any other Web site content
Geo-targeting– how to target content based on the location data you already have in your Web analytics tool
Segment targeting– how to create segments that make sense for your business
Email testing– improve the results of your email campaigns by determining which actually convert best in real-time

Space is limited so register today to reserve your seat.  Here is the direct link to register with the schedule: http://events.omniture.com/register/seminars/us2008/index.html