DFWSEM

Brett Tabke will speak to the Dallas Ft Worth Search Engine Marketing Association members on October 16 at the Renaissance Hotel in Richardson.  Admission is free for members, and $10 for non-members.

Time: 6:30 PM - 8:00 

Individual memberships to the group are $75 for the first year. Corporate membership rates are $175 for the first year, which includes 3 seats to monthly DFWSEM meetings. Additional corporate seats are available for $50 a year.

The Richardson Renaissance Hotel in the Richardson Telecom Corridor, on the east side of 75 Central Expressway, approximately one mile south of George Bush Tollway.

Free parking is available one block away from the hotel on Performance Street.  If you wish to use the parking garage, the DFWSEM Association will validate your parking.  We can not validate valet parking, so members and attendees please use Performance St. or the parking garage.

While dinner will not be served in the meeting room, you may come early or stay late and dine at Maestro’s in the hotel lounge.  Drinks may be purchased at the hotel bar and brought into the conference room. 

Light hors deurves will also be avaliable in the conference room before and during the meeting.

Meeting Place:
Renaissance Dallas-Richardson Hotel located at 900 East Lookout Drive,
Richardson, Texas 75081
Sonata Room. Hotel Phone: 972-367-2000
Additional details available at www.dfwsem.org

For a Google map to the Renaissance Hotel, click here.

iCrossing has signed on as the Premier sponsor of the October 16 DFW SEM Association meeting. 

http://icrossing.com

Additional sponsorships are still available.  Contact Mark Jackson for more information on sponsoring a DFWSEM Association event. mark.jackson@vizioninteractive.com

Local Search is a hot area in online marketing. According to a recent research report from Borrell Associates, local online advertising will increase by 32 percent in 2007 to $7.7 billion. The report also predicts that by 2010 local search spending (includes local ads and email) will double.

Looking to learn more about how your company can benefit from local search? Attend Search Engine Strategies Local in Denver September 28, 2006. Speaking on the Local Search Marketing Tactics panel will be DFWSEM Board member Christine Churchill of KeyRelevance Search Engine Marketing who will outline best practices for local businesses to improve their local visibility. The conference will have representatives from all the major local search engines.

My latest blog on AffGoo.com

Top 10 Things I learned at CJU 2006 (Commission Junction University)

CJU was just completed in beautiful Santa Barbara, California. With over 750 affiliate merchant advertisers, affiliates and super-affiliates (plus about that many CJ and ValueClick employees) it was a tremendous opportunity to learn and network.
To follow are the Top 10 Things I Learned at CJU 2006:
Serious

1. PPC Affiliates do not kill Advertiser’s PPC programs. The best quote was from David M. Lewis of 77Blue (http://www.77blue.com): “Advertisers make 100% of the transaction, Affiliates make 10%-15% of the transaction, so Affiliates can’t bid as high.” The net is that Affiliates deal in the margins of the PPC business looking for inefficiencies and special knowledge they have earned over the years to make money. PPC always enhances the Advertiser, since more sales are always good.
2. When at CJU- NETWORK like crazy. Everyone, I mean everyone was open and sharing. I think this comes from the fact that there is plenty of business out there and that sharing information leads to more business opportunities.
3. Dave Taylor is EVERYWHERE. Dave Taylor of http://www.askdavetaylor.com fame was touted in a really good blog presentation from James Omdahl from Insureme.com (http://www.insureme.com). Besides using really killer graphics from the GapingVoid blog (http://www.gapingvoid.com), James used Dave Taylor as his mentor example. Now you know why I have AskDaveTaylor on my blog roll.

Click here to read the rest of the story.

Brett Tabke will speak to Dallas Ft Worth Search Engine Marketing Association members on October 16 at the Renaissance Hotel in Richardson.  Admission is free for members, and $10 for non-members.

Time: 6:30 PM - 8:00 

The Richardson Renaissance Hotel in the Richardson Telecom Corridor, on the east side of 75 Central Expressway, approximately one mile south of George Bush Tollway.

Free parking is available one block away from the hotel on Performance Street.  If you wish to use the parking garage, the DFWSEM Association will validate your parking.  We can not validate valet parking, so members and attendees please use Performance St. or the parking garage.

While dinner will not be served in the meeting room, you may come early or stay late and dine at Maestro’s in the hotel lounge.  Drinks may be purchased at the hotel bar and brought into the conference room. 

Light hors deurves will also be avaliable in the conference room before and during the meeting.

Meeting Place:
Renaissance Dallas-Richardson Hotel located at 900 East Lookout Drive,
Richardson, Texas 75081
Sonata Room. Hotel Phone: 972-367-2000
Additional details available at www.dfwsem.org

For a Google map to the Renaissance Hotel, click here.