Dallas /Ft Worth SEM Association Blog

Next DFW SEM meeting is Wednesday, March 18, 2009 at the Renaissance in Richardson. We will provide a recap of the top presentations from WebmasterWorld PubCon South 2009 in Austin, Texas. We will also feature a site clinic immediately following. We look forward to seeing you there. The meeting will begin at 6:30 for socializing and our main discusion will begin at 7:00. Costs for members is $10 and costs for non-members is $30.00

Register here for the meeting.

Next meeting is Thursday, January 15, 2009 at the Renaissance in Richardson. We will feature a presentation by Brett Tabke of WebmasterWorld and PubCon. We will also feature a site clinic immediately following. We look forward to seeing you there.

Register here for the meeting

Omniture is offering a FREE half-day seminar on Tuesay 14 October in Dallas at the W- Dallas Victory Hotel. At the seminar Omniture will cover both their SearchCenter and Test & Target tools.   Here’s an overview of what they will present:

Automate Paid Search

Set up and manage campaigns across all search engines from a single interface
Create automated bid rules to improve return on ad spend without daily, manual intervention
Adapt keyword bids according to strategic success events beyond simple click-through rates
Correlate paid keywords with your internal on-site search to expand and refine keyword lists and optimize destination URLs
Improve unaided brand awareness through search engine marketing

Improve Relevance

Improve your conversion by using A/B and multivariate testing on your landing pages, banners, forms and any other Web site content
Geo-targeting– how to target content based on the location data you already have in your Web analytics tool
Segment targeting– how to create segments that make sense for your business
Email testing– improve the results of your email campaigns by determining which actually convert best in real-time

Space is limited so register today to reserve your seat.  Here is the direct link to register with the schedule: http://events.omniture.com/register/seminars/us2008/index.html

Mark Jackson (President / CEO of Vizion Interactive) will be speaking on two panels at this year’s SES Travel Edition. Search Engine Strategies Conference and Expo is putting on a two day travel conference in Seattle. The dates are July 26 and 27, 2007. The conference will be held at the Seattle Marriott Waterfront, with registration opening at 8am.

Mark’s first session will be from 9am to 10:15am on Thursday, July 26th. The title of the session is “Designing for the Senses & Search.” Topics will include visual site design appeal, engaging copy, usability, accessibility, optimized site architecture, and creating site stickiness. Joining mark in the discussion will be Matt Bailey and Todd Sarouhan.

Mark’s second session will begin after lunch on Friday the 27th at 1:15pm. The session is titled: “Rise to the Top: Organic SEO Tricks of the Trade.” Topics will include beyond basic strategies for SEO in general and the travel industry specifically. Joining Mark are Todd Friesen, Marie Dumesnil, and Elisabeth Osmeloski.

Travel is an especially competitive field for online marketing (and every other type, to be sure). This will be an excellent opportunity for airline, vacation, and various travel companies to learn how to better connect with users online.

Dallas, TX (PRWeb) January 24, 2007 – Mark Jackson, President of VIZION Interactive, is scheduled to speak at the Dallas Search Engine Watch Live event this week. Search Engine Strategies and Search Engine Watch are hosting a one-day search engine marketing and optimization event on Thursday, January 25th at the Adam’s Mark Hotel in Dallas, Texas. The event will be hosted by the managing editor of Search Engine Watch, Elisabeth Osmeloski.

Search Engine Marketing experts from various local SEM firms will speak on social media and SEO, paid search marketing, keyword research, and Web 2.0. Mark Jackson of VIZION Interactive will join two other local internet marketing experts in a panel discussion entitled, “Organic and Social Media Optimization.”

“It’s important to educate business owners, webmasters and those involved in marketing decisions for their companies on the value of web-based marketing and search engine optimization,” said Mark Jackson. “This event will showcase local DFW-based Internet marketing experts who will be breaking down both SEO and search engine marketing into comprehensive and helpful marketing techniques to reach today’s internet user. It has been several years since Search Engine Strategies and Search Engine Watch have visited the Dallas-Fort Worth area. Those who are interested should definitely take advantage of this opportunity.”

The SEW Live Dallas event begins with a “Keyword Research Training” workshop at 8am and concludes with a “Search 2.0 Roundtable Discussion” at 5:30pm. Mark Jackson and others will speak at 1pm.

“This event will be beneficial to anyone interested in learning more about SEO and internet marketing,” added Mark Jackson. “I encourage each and every business owner and/or marketing manager to attend this event. Not only will you learn about effective online marketing; you’ll also have the opportunity to build relationships with local experts you can turn to for future SEO and online marketing needs.”

About VIZION Interactive:
VIZION Interactive, Inc. is a Dallas-based Search Engine Optimization, Search Engine Marketing, Website Design, Interactive Marketing and Web Development Company dedicated to empowering clients to make informed decisions that deliver measurable results.