The Dallas/Fort Worth Search Engine Marketing Association (DFWSEM) in conjunction with the Search Engine Marketing Professionals Organization (SEMPO) is proud present a jam-packed information session on Wednesday, April 30 at 6:30 p.m. at the Renaissance Hotel in Richardson Texas. This promises to be the biggest DFWSEM event since the group was formed in 2003. The session will cover the latest from Microsoft’s AdIntelligence team as well as an update on legal issues currently facing search engine marketers.

The group will also be raffling off one free SEMPO Institute exam (www.sempoinstitute.com), a value of up to $1,339! The event is sponsored by LeadMaverick (www.leadmaverick.com) and Business Wire (www.businesswire.com).

MSN AdIntelligence’s Jorie Waterman will be coming to Dallas from Redmond to discuss the company’s amazing new AdIntelligence keyword tools that are becoming the keyword standard for many search marketers. Waterman will also talk about a new plugin that exports keyword data directly into Excel 2007, and how to build a massive and robust keyword list in just minutes.

Rob Scott, of Scott and Scott LLP, will be returning to provide the latest updates in the legal search landscape, specifically addressing crucial topics that every paid and natural search marketer must know.

An SEO site clinic will also be featured, and attendees will have the opportunity to have their Web sites critiqued by a panel of search engine experts. The will be time for approximately 3-4 site evaluations, however there will be many professional search engine marketers in attendance to answer your questions about search optimization and marketing.

Admission is free for association members, and $30 for non-members. The April event is presented in a partnership with SEMPO, and all SEMPO and DFWSEM Association members are admitted free. Association memberships may be purchased at the event, $175 for corporate and $75 for individuals.

Meeting Location

The Renaissance Dallas-Richardson Hotel is located at 900 East Lookout Drive, Richardson, Texas 75081. The hotel is in the Richardson Telecom Corridor, on the east side of 75 Central Expressway, approximately one mile south of George Bush Tollway. The hotel phone is 972-367-2000.

http://www.google.com/maps?q=900+E+Lookout+Dr,+Richardson,+Texas +75082,+USA&sa=X&oi=map&ct=title

Sponsorships

DFWSEM is sponsored by LeadMaverick (www.leadmaverick) and Business Wire (www.businesswire.com). For additional sponsorship opportunities, see below.

DFWSEM on LinkedIn

You’re invited to join our group on LinkedIn. Open to members and non-members. Click the link below to join. (open to all DFW area professionals interested in SEM).

http://www.linkedin.com/groupInvitation?groupID=51948&sharedKey= 5251E65726B4

About MSN’s Jorie Waterman

Waterman joined Microsoft’s adCenter as a Lead Program Manager in December of 2007 coming to the team with over 5 years of search marketing experience. Immediately prior to joining Microsoft she was the Senior Director of Search Analytics for iCrossing. Her focus has been on keyword research and search analytics in light of understanding what users want and need. This theme is continued at Microsoft with her work on the Keyword Services Platform team. In all she has been in the interactive marketing world for over a decade working client-side, agency-side, and now on the side of the engine. This holistic background combined with her degree in Comparative Religion from Harvard ’96 provides a unique take on understanding search data and making it actionable.

About Microsoft Advertiser and Publisher Solutions

Microsoft Advertiser and Publisher Solutions (APS) provides world-class advertising platforms and tools for advertisers, agencies and publishers. Its mission is to make buying and selling media simpler, smarter and more cost-effective across media and devices in the Microsoft network of properties and beyond. The APS portfolio includes Microsoft adCenter, Atlas, DRIVEpm, Massive Inc. and ScreenTonic. APS businesses span search, display and emerging media including mobile, gaming, video on demand and IPTV. More information can be found at http://advertising.microsoft.com.

About the DFW Search Engine Marketing Association (DFWSEM)

The Dallas/Fort Worth Search Engine Marketing Organization (DFWSEM) is dedicated to education and promotion of the Dallas/Fort Worth search engine marketing industry, conversing various topics related to search engine optimization (SEO) and pay-per-click search (PPC), as well as other emerging media. The group meets once a month at various locations throughout the Dallas/Fort Worth Metroplex area, and is open to anyone interested in search engine marketing, including in-house marketers, independent consultants, and agencies. Initially founded in 2003, DFWSEM is the oldest and longest running local search engine marketing group/meetup in the country. Member agencies include DexterityMedia, Vizion Interactive, iCrossing, Range Online Media, Key Relevance, MarketNet, AffGoo, Creative Support, Did-it, SearchDex, WrightIMC and Bridgepose.

Past presenters to the DFWSEM Association include Google, MSN, Idearc Superpages.com, ClickTracks, MIVA, Business.com, The Dallas Morning News, Dan Thies, AffGoo, Stephen Malouf, WebTrends, Catherine Seda / Seda Communications, Shari Thurow / Grantastic Designs, Vizion Interactive, Agency.com, ClickAssurance, iMediaConnection, and many others. The DFW SEM Association welcomes requests to speak to the group at info@dfwsem.org.

Joining DFWSEM

Corporate memberships are $175 for the first year and include three seats to monthly DFWSEM meetings, and individual DFWSEM memberships are $75 for the first year. Additional seats for a Corporate membership are $50/year. Checks, MasterCard, Visa, Amex, and cash are all accepted. For more information, visit http://blog.dfwsem.org.

The DFWSEM Association also maintains a blog to keep members and non-members informed of upcoming events. Visit http://blog.dfwsem.org for more information.

Sponsoring DFWSEM

DFWSEM Association members cumulatively represent over $90,000,000 in annual search engine ad spend, and sponsorship is a great way to get your message in front of this group of decision makers and key influencers. To find out how to sponsor a monthly meeting or other opportunity, contact Mark Jackson at mark.jackson@vizioninteractive.com.

DFWSEM Association board of directors

President, Rob Garner, iCrossing; Vice President, Tony Wright, WrightIMC; Chairperson, Christine Churchill, KeyRelevance; Vice Chairman, Web, Bill Hartzer, Vizion Interactive; Secretary, Jeff Martin, CardsDirect.com; Vice Chairman, Mark Jackson, Vizion Interactive; Vice Chairman, Dan Sturdivant, The Leadstream; Vice Chairman, John Bagwell, Bagwell Marketing

DFWSEM Speakers Bureau

Many members of DFWSEM are actively speaking at various interactive marketing conferences, including SMX, Search Engine Strategies, ad:tech, and WebmasterWorld, among many others. If you are looking for someone to speak about search engine marketing related topics, or would like to interview a member, feel free to contact the group for more information at 214.459.3241.