Internet Affiliate Programs are Hot, Hot, Hot This Summer!
Posted on August 22nd, 2006 in DFW Search Engine Marketing Association | No Comments »
Recently Posted on Affiliate News Review
Internet Affiliate Programs are Hot, Hot, Hot This Summer!
By Durk Price
I thought I had seen some good times as an Internet marketing guy. But this summer is going down as the busiest time I have ever had for affiliate programs.
So why am I sweating?
Besides the fact I live in Dallas.
Because most of the merchants I have been proposing to are not brand name retailers. Some have great local stores in New York or Utah, some have had great success with their PPC campaigns especially flogging individual products. But most are trailing the bigger brand names in getting into the affiliate market.
Now with all of the major brand names in place at Linkshare, CJ and even ShareASale, how hard is it going to be to get found?
Really hard. As in really, really, really hard. We are talking in some categories having 10-20 competing programs already up and running, at each affiliate technology company. Meaning that in every major category there will be 40-60 merchants a new merchant has to leap ahead of to be discovered. Pricing won’t do it, larger payouts won’t do, only brand recognition will do it.
To read the whole text of the article, click here.
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