Dallas /Ft Worth SEM Association Blog

@btabke – Brett Tabke
Really wishing I could be in Dallas/Richardson tonight #dfwsem izurl.com/5fAQ7 Anyone want to kid sit in Austin?

@armondhammer – Steve Hammer
Search is a 19.7b industry and continues to grow. @mark_barrera #dfwsem

@wrightimc – WrightIMC
The future is now. @mark_barrera charges the audience to take action of their search strategy and of course a shameless plug for #dfwsem

@franklogic – Frankie De Soto
50% of businesses report that social has significant impact on their SEM #dfwsem

@wrightimc – WrightIMC
If you don’t go to @google+ you can be sure that google will bring + to you via @MaryBowling #dfwsem

@LaurieShook – Laurie Shook
Web search used to be the sun & everything revolved around it. Going forward social will be center of the universe:-) #dfwsem #seo

@mikedmerrill – Mike D. Merrill
Social Shares are the new links #dfwsem Heard this one several times lately

@opentypeA – Victoria A. Watson
Web search will become more personalized as people realize the value of signing in #dfwsem

@LaurieShook – Laurie Shook
Product development and testing will move into a social spotlight. #dfwsem #prodmgmt

@jenneva26 – Jenneva Vargas
In 2012, Social Shares will be the new links. #dfwsem

@MattBasically – Matthew Decuir
It will be harder to depend on a few great pages to being traffic to your website. #dfwsem

@recruiterBOSS – Erica Combe
#DFWSEM bring on the future of search! ‘State of Search’ presentation tonight!

@maryasherwin – Marya Sherwin
Web search will become more democratized because of voting and relevant information revisits #DFWSEM

@opentypeA – Victoria A. Watson
Eliminate low-quality content, make your content shareable, and keep it regularly updated and timestamp it #dfwsem

@maryasherwin – Marya Sherwin
Google is taking local search into the streets with community managers and more. A mission control environment will become popular #DFWSEM

@opentypeA – Victoria A. Watson
Not uncommon for websites to triple growth every year through mobile… #dfwsem

@recruiterBOSS – Erica Combe
48% of mobile searches have local intent #DFWSEM

@MattBasically – Matthew Decuir
36-43% of mobile phones in the us are now smart phones. #dfwsem

@maryasherwin – Marya Sherwin
More than half of mobile users under age 45 have a smartphone device and even more shift towards tablet use #dfwsem

@JNACollins – audra collins
In 2015 more people will use smart phones than PCs..#dfwsem

@TheBritishTexan – SEOwen Nwanze
*On traffic searches. “@TheBritishTexan: More data from Google & Bing. Amen! #SEOwishes #dfwsem”

@maryasherwin – Marya Sherwin
search is seamlessly flowing between checkins, email, & social… geofencing will introduce a ubiquitous mobile shopping experience #DFWSEM

@mikedmerrill – Mike D. Merrill
Social Shares are the new links #dfwsem Heard this one several times lately

@wrightimc – WrightIMC
It’s time to think about repurposing your content onto a new url and targeting it to new markets. @MaryBowling #dfwsem

@SarahBoswell – Sarah Boswell
Packed house at #DFWSEM tonight! pic.twitter.com/khC76fO3

@lindatwhite – Linda White
Mary dowling from @planetocean at #dfwsem tonight says social will be even bigger in online mktg in 2012

@gwickes – Grant Wickes
Info from Mary Bowling referenced in her presentation available at www.ourmobileplanet.com #dfwsem

@armondhammer – Steve Hammer
In a sitemap its better to omit than put in generic default data. #dfwsem

@ScottVann – Scott Vann
So Google is including pics of the author in search results. Ugly bloggers are screwed. #DFWSEM

@ChrisChurchill – ChrisChurchill
@SusanMoskwa describing trend of google pushing more on search results pages #Dfwsem

@franklogic – Frankie De Soto
Do more press releases with relevant content #dfwsem

@wrightimc – WrightIMC
Rich snippets is a more recent trend. First launched in 2009, its a way to make your search results more dynamic. @SusanMoskwa #dfwsem

@franklogic – Frankie De Soto
Google pushing for metadata and markups for all sites #dfwsem

@mark_barrera – Mark Barrera
Or the exact opposite #sarcasm RT @MattBasically: Did she just hint at using meta keywords? #dfwsem

@ChrisChurchill – ChrisChurchill
@SusanMoskwa explaining about rich snippets use for apps, breadcrumbs, events, music, people, recipes, reviews etc. #dfwsem.

@opentypeA – Victoria A. Watson
authorship-pilot@gmail.com for help with authorship on rich snippets #dfwsem

@MarketingMav- Randy Zorn
Authorship markup for Google plus profile data. Interesting stuff. #seo #dfwsem

@ChrisChurchill – ChrisChurchill
Use rich snippets testing tool to test snippet. Via @SusanMoskwa #dfwsem

@wrightimc – WrightIMC
Google is all about focusing on improving the search experience. In case you didn’t know. #dfwsem @SusanMoskwa @mattcutts

@dfwsem – dfwsem
A big thanks to @marybowling & Planet Ocean / Search Engine News for the look into the future of search! #dfwsem

@opentypeA – Victoria A. Watson
Problems you could come across with instant previews: robots.txt, cloaking, and…FLASH (bum bum buuuuuummmm). #dfwsem

@wrightimc – WrightIMC
@DuaneForrester will be addressing why search is evolving the way it is and how we can move with the trends. #dfwsem

@ChrisChurchill – ChrisChurchill
@duaneforrester covering new features in bing webmaster tools – shows count of links, email alerts on malware or blocked content #dfwsem

@mark_barrera – Mark Barrera
RT @dfwsem: Donate to the cause for @DuaneForrester and his #seostache! #dfwsem cc @mattcutts

@opentypeA – Victoria A. Watson
New in @Bing: more crawl details info, active email alerts for malware or new content, alternate email address, URL normalization #dfwsem

@wrightimc – WrightIMC
URL Normalization now has 50 parameters instead of 25 in @bing @DuaneForrester #dfwsem

@opentypeA – Victoria A. Watson
Also new with Bing: DNS verification and Adcenter data integration #dfwsem

@recruiterBOSS – Erica Combe
Search demands QUALITY over quantity. @duaneforrester says #hire the editor over the developer everytime #DFWSEM

@MarketingMav – Randy Zorn
Bings priority list for search: content, social, UX, links, seo – in that order. #dfwsem

@opentypeA – Victoria A. Watson
Invest in quality, trust, popularity, and timeliness when optimizing #dfwsem

@franklogic – Frankie De Soto
When optimizing a website for search invest in quality, trust, popularity and timeliness #dfwsem

@wrightimc – WrightIMC
The time you’re investing in search can be leveraged in the social space. #dfwsem

@jenneva26 – Jenneva Vargas
1 and 4 delivers successful results. 42% of sessions require refinements. 44% of sessions lasting a day or more. #dfwsem

@wrightimc – WrightIMC
44% of search sessions last more than a day and 50% of search time frames last longer than 30 minutes. #dfwsem

@MattBasically – Matthew Decuir
Yup! Thats @bing! RT @opentypeA: That’s so meta. RT @wrightimc: @bing isn’t just a search engine, it’s a decision engine. #dfwsem

@ChrisChurchill – ChrisChurchill
Schema.org is your friend. Quote from @DuaneForrester #dfwsem

@opentypeA – Victoria A. Watson
Social allows the search engine to get more context, which means more relevant search results, which means yay #dfwsem

@lindatwhite – Linda White
People use friends 2.5x more often than local city guides #dfwsem

@opentypeA – Victoria A. Watson
80% delay making a decision until they get someones opinion #dfwsem

@ChrisChurchill – ChrisChurchill
90% of searchers seek advice from family before making a decision via @DuaneForrester #dfwsem

@wrightimc – WrightIMC
Put your friends to work today – go do a search on @bing #dfwsem @DuaneForrester – thanks for a great preso!

@franklogic – Frankie De Soto
Bing focuses in trusted friends, collective, and enriching conversation #dfwsem

@CaroleODell – Carole O’Dell
RT @scottvann: After this presentation I may have to start using Bing for search more. #DFWSEM <<I use Bing A LOT.

@opentypeA – Victoria A. Watson
“If you get a comment on something you write online, thats…thats a BFD.” #dfwsem

@keyrelevance – Christine Churchill
Awesome presentation by @DuaneForrester from Bing on State of Search. #dfwsem

@BigMTHead – Eric Plouffe
@SarahBoswell such Great tweets coming out of #DFWSEM , sounds like its THE place to be! #wishiwerethere

@wrightimc – WrightIMC
Setting up mobile page? Rearrange the content and don’t use an mdot. Please says @DuaneForrester #dfwsem

@wrightimc – WrightIMC
If you redirect on a mobile site, keep a link back to the desktop page pleads @SusanMoskwa from @google #dfwsem

@jenneva26 – Jenneva Vargas
Live Blog of State of Search 2012 with @susanmoskwa @duaneforrester and @marybowling #dfwsem wrightimc.com/?p=1151

@gwickes – Grant Wickes
The real discussions now underway at the #dfwsem bar Pic campl.us/gOkx

@DuaneForrester – duane forrester
Thanks everyone at #dfwsem! Had an awesome time meeting all at the @dfwsem meeting last night! Great ppl & conversations.

@jenneva26 – Jenneva Vargas
Missed #DFWSEM’s State of Search with @DuaneForrester @MaryBowling and @SusanMoskwa? Check out WrightIMC’s blog: bit.ly/vBDPGN

Omniture is offering a FREE half-day seminar on Tuesay 14 October in Dallas at the W- Dallas Victory Hotel. At the seminar Omniture will cover both their SearchCenter and Test & Target tools.   Here’s an overview of what they will present:

Automate Paid Search

Set up and manage campaigns across all search engines from a single interface
Create automated bid rules to improve return on ad spend without daily, manual intervention
Adapt keyword bids according to strategic success events beyond simple click-through rates
Correlate paid keywords with your internal on-site search to expand and refine keyword lists and optimize destination URLs
Improve unaided brand awareness through search engine marketing

Improve Relevance

Improve your conversion by using A/B and multivariate testing on your landing pages, banners, forms and any other Web site content
Geo-targeting– how to target content based on the location data you already have in your Web analytics tool
Segment targeting– how to create segments that make sense for your business
Email testing– improve the results of your email campaigns by determining which actually convert best in real-time

Space is limited so register today to reserve your seat.  Here is the direct link to register with the schedule: http://events.omniture.com/register/seminars/us2008/index.html