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	<title>Dallas /Ft Worth SEM Association Blog &#187; Dallas Search Marketing</title>
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	<description>Dallas - Fort Worth Search Engine Marketing Organization</description>
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		<title>&#8220;State of Search for 2012 – Featuring Google and Bing&#8221; &#8211; A Twitter Roundup</title>
		<link>http://blog.dfwsem.org/archives/state-of-search-for-2012-%e2%80%93-featuring-google-and-bing-a-twitter-roundup</link>
		<comments>http://blog.dfwsem.org/archives/state-of-search-for-2012-%e2%80%93-featuring-google-and-bing-a-twitter-roundup#comments</comments>
		<pubDate>Thu, 17 Nov 2011 20:47:35 +0000</pubDate>
		<dc:creator>dfwsem</dc:creator>
				<category><![CDATA[Meetings]]></category>
		<category><![CDATA[bing]]></category>
		<category><![CDATA[Dallas Search Marketing]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[twitter]]></category>

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		<description><![CDATA[@btabke &#8211; Brett Tabke
Really wishing I could be in Dallas/Richardson tonight #dfwsem izurl.com/5fAQ7 Anyone want to kid sit in Austin?  
@armondhammer &#8211; Steve Hammer
Search is a 19.7b industry and continues to grow. @mark_barrera #dfwsem
@wrightimc &#8211; WrightIMC
The future is now. @mark_barrera charges the audience to take action of their search strategy and of course a [...]]]></description>
			<content:encoded><![CDATA[<p><a title="Brett Tabke" href="https://twitter.com/#%21/btabke">@btabke</a> &#8211; Brett Tabke<br />
Really wishing I could be in Dallas/Richardson tonight <a title="#dfwsem" href="https://twitter.com/#%21/search?q=%23dfwsem"><strong>#</strong><strong>dfwsem</strong></a> <a title="http://dfwsem.memberlodge.org/Default.aspx?pageId=910298" href="http://t.co/zu04iROL" target="_blank">izurl.com/5fAQ7</a> Anyone want to kid sit in Austin? <img src='http://blog.dfwsem.org/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
<p><a title="Steve Hammer" href="https://twitter.com/#%21/armondhammer">@armondhammer</a> &#8211; Steve Hammer<br />
Search is a 19.7b industry and continues to grow. <a href="https://twitter.com/#%21/mark_barrera">@<strong>mark_barrera</strong></a> <a title="#dfwsem" href="https://twitter.com/#%21/search?q=%23dfwsem"><strong>#</strong><strong>dfwsem</strong></a></p>
<p><a title="WrightIMC" href="https://twitter.com/#%21/wrightimc">@wrightimc</a> &#8211; WrightIMC<br />
The future is now. <a href="https://twitter.com/#%21/mark_barrera">@<strong>mark_barrera</strong></a> charges the audience to take action of their search strategy and of course a shameless plug for <a title="#dfwsem" href="https://twitter.com/#%21/search?q=%23dfwsem"><strong>#</strong><strong>dfwsem</strong></a></p>
<p><a title="Frankie De Soto" href="https://twitter.com/#%21/franklogic">@franklogic</a> &#8211; Frankie De Soto<br />
50% of businesses report that social has significant impact on their SEM <a title="#dfwsem" href="https://twitter.com/#%21/search?q=%23dfwsem"><strong>#</strong><strong>dfwsem</strong></a></p>
<p><a title="WrightIMC" href="https://twitter.com/#%21/wrightimc">@wrightimc</a> &#8211; WrightIMC<br />
If you don&#8217;t go to <a href="https://twitter.com/#%21/google">@<strong>google</strong></a>+ you can be sure that google will bring + to you via <a href="https://twitter.com/#%21/MaryBowling">@<strong>MaryBowling</strong></a> <a title="#dfwsem" href="https://twitter.com/#%21/search?q=%23dfwsem"><strong>#</strong><strong>dfwsem</strong></a></p>
<p><a title="Laurie Shook" href="https://twitter.com/#%21/LaurieShook">@LaurieShook</a> &#8211; Laurie Shook<br />
Web search used to be the sun &amp; everything revolved around it. Going forward social will be center of the universe:-) <a title="#dfwsem" href="https://twitter.com/#%21/search?q=%23dfwsem"><strong>#</strong><strong>dfwsem</strong></a> <a title="#seo" href="https://twitter.com/#%21/search?q=%23seo">#<strong>seo</strong></a></p>
<p><a title="Mike D. Merrill" href="https://twitter.com/#%21/mikedmerrill">@mikedmerrill</a> &#8211; Mike D. Merrill<br />
Social Shares are the new links <a title="#dfwsem" href="https://twitter.com/#%21/search?q=%23dfwsem"><strong>#</strong><strong>dfwsem</strong></a> Heard this one several times lately</p>
<p><a title="Victoria A. Watson" href="https://twitter.com/#%21/opentypeA">@opentypeA</a> &#8211; Victoria A. Watson<br />
Web search will become more personalized as people realize the value of signing in <a title="#dfwsem" href="https://twitter.com/#%21/search?q=%23dfwsem"><strong>#</strong><strong>dfwsem</strong></a></p>
<p><a title="Laurie Shook" href="https://twitter.com/#%21/LaurieShook">@LaurieShook</a> &#8211; Laurie Shook<br />
Product development and testing will move into a social spotlight. <a title="#dfwsem" href="https://twitter.com/#%21/search?q=%23dfwsem"><strong>#</strong><strong>dfwsem</strong></a> <a title="#prodmgmt" href="https://twitter.com/#%21/search?q=%23prodmgmt">#<strong>prodmgmt</strong></a></p>
<p><a title="Jenneva Vargas" href="https://twitter.com/#%21/jenneva26">@jenneva26</a> &#8211; Jenneva Vargas<br />
In 2012, Social Shares will be the new links. <a title="#dfwsem" href="https://twitter.com/#%21/search?q=%23dfwsem"><strong>#</strong><strong>dfwsem</strong></a></p>
<p><a title="Matthew Decuir" href="https://twitter.com/#%21/MattBasically">@MattBasically</a> &#8211; Matthew Decuir<br />
It will be harder to depend on a few great pages to being traffic to your website. <a title="#dfwsem" href="https://twitter.com/#%21/search?q=%23dfwsem"><strong>#</strong><strong>dfwsem</strong></a></p>
<p><a title="Erica Combe" href="https://twitter.com/#%21/recruiterBOSS">@recruiterBOSS</a> &#8211; Erica Combe<br />
<a title="#DFWSEM" href="https://twitter.com/#%21/search?q=%23DFWSEM"><strong>#</strong><strong>DFWSEM</strong></a> bring on the future of search! &#8216;State of Search&#8217; presentation tonight!</p>
<p><a title="Marya Sherwin" href="https://twitter.com/#%21/maryasherwin">@maryasherwin</a> &#8211; Marya Sherwin<br />
Web search will become more democratized because of voting and relevant information revisits <a title="#DFWSEM" href="https://twitter.com/#%21/search?q=%23DFWSEM"><strong>#</strong><strong>DFWSEM</strong></a></p>
<p><a title="Victoria A. Watson" href="https://twitter.com/#%21/opentypeA">@opentypeA</a> &#8211; Victoria A. Watson<br />
Eliminate low-quality content, make your content shareable, and keep it regularly updated and timestamp it <a title="#dfwsem" href="https://twitter.com/#%21/search?q=%23dfwsem"><strong>#</strong><strong>dfwsem</strong></a></p>
<p><a title="Marya Sherwin" href="https://twitter.com/#%21/maryasherwin">@maryasherwin</a> &#8211; Marya Sherwin<br />
Google is taking local search into the streets with community managers and more. A mission control environment will become popular <a title="#DFWSEM" href="https://twitter.com/#%21/search?q=%23DFWSEM"><strong>#</strong><strong>DFWSEM</strong></a></p>
<p><a title="Victoria A. Watson" href="https://twitter.com/#%21/opentypeA">@opentypeA</a> &#8211; Victoria A. Watson<br />
Not uncommon for websites to triple growth every year through mobile&#8230; <a title="#dfwsem" href="https://twitter.com/#%21/search?q=%23dfwsem"><strong>#</strong><strong>dfwsem</strong></a></p>
<p><a title="Erica Combe" href="https://twitter.com/#%21/recruiterBOSS">@recruiterBOSS</a> &#8211; Erica Combe<br />
48% of mobile searches have local intent <a title="#DFWSEM" href="https://twitter.com/#%21/search?q=%23DFWSEM"><strong>#</strong><strong>DFWSEM</strong></a></p>
<p><a title="Matthew Decuir" href="https://twitter.com/#%21/MattBasically">@MattBasically</a> &#8211; Matthew Decuir<br />
36-43% of mobile phones in the us are now smart phones. <a title="#dfwsem" href="https://twitter.com/#%21/search?q=%23dfwsem"><strong>#</strong><strong>dfwsem</strong></a></p>
<p><a title="Marya Sherwin" href="https://twitter.com/#%21/maryasherwin">@maryasherwin</a> &#8211; Marya Sherwin<br />
More than half of mobile users under age 45 have a smartphone device and even more shift towards tablet use <a title="#dfwsem" href="https://twitter.com/#%21/search?q=%23dfwsem"><strong>#</strong><strong>dfwsem</strong></a></p>
<p><a title="audra collins" href="https://twitter.com/#%21/JNACollins">@JNACollins</a> &#8211; audra collins<br />
In 2015 more people will use smart phones than PCs..<a title="#dfwsem" href="https://twitter.com/#%21/search?q=%23dfwsem"><strong>#</strong><strong>dfwsem</strong></a></p>
<p><a title="SEOwen Nwanze" href="https://twitter.com/#%21/TheBritishTexan">@TheBritishTexan</a> &#8211; SEOwen Nwanze<br />
*On traffic searches. &#8220;<a href="https://twitter.com/#%21/TheBritishTexan">@<strong>TheBritishTexan</strong></a>: More data from Google &amp; Bing. Amen! <a title="#SEOwishes" href="https://twitter.com/#%21/search?q=%23SEOwishes">#<strong>SEOwishes</strong></a> <a title="#dfwsem" href="https://twitter.com/#%21/search?q=%23dfwsem"><strong>#</strong><strong>dfwsem</strong></a>&#8221;</p>
<p><a title="Marya Sherwin" href="https://twitter.com/#%21/maryasherwin">@maryasherwin</a> &#8211; Marya Sherwin<br />
search is seamlessly flowing between checkins, email, &amp; social&#8230; geofencing will introduce a ubiquitous mobile shopping experience <a title="#DFWSEM" href="https://twitter.com/#%21/search?q=%23DFWSEM"><strong>#</strong><strong>DFWSEM</strong></a></p>
<p><a title="Mike D. Merrill" href="https://twitter.com/#%21/mikedmerrill">@mikedmerrill</a> &#8211; Mike D. Merrill<br />
Social Shares are the new links <a title="#dfwsem" href="https://twitter.com/#%21/search?q=%23dfwsem"><strong>#</strong><strong>dfwsem</strong></a> Heard this one several times lately</p>
<p><a title="WrightIMC" href="https://twitter.com/#%21/wrightimc">@wrightimc</a> &#8211; WrightIMC<br />
It&#8217;s time to think about repurposing your content onto a new url and targeting it to new markets. <a href="https://twitter.com/#%21/MaryBowling">@<strong>MaryBowling</strong></a> <a title="#dfwsem" href="https://twitter.com/#%21/search?q=%23dfwsem"><strong>#</strong><strong>dfwsem</strong></a></p>
<p><a title="Sarah Boswell" href="https://twitter.com/#%21/SarahBoswell">@SarahBoswell</a> &#8211; Sarah Boswell<br />
Packed house at <a title="#DFWSEM" href="https://twitter.com/#%21/search?q=%23DFWSEM"><strong>#</strong><strong>DFWSEM</strong></a> tonight! <a title="http://twitter.com/SarahBoswell/status/136980633447702528/photo/1" href="http://t.co/khC76fO3" target="_blank">pic.twitter.com/khC76fO3</a></p>
<p><a title="Linda White" href="https://twitter.com/#%21/lindatwhite">@lindatwhite</a> &#8211; Linda White<br />
Mary dowling from <a href="https://twitter.com/#%21/planetocean">@<strong>planetocean</strong></a> at <a title="#dfwsem" href="https://twitter.com/#%21/search?q=%23dfwsem"><strong>#</strong><strong>dfwsem</strong></a> tonight says social will be even bigger in online mktg in 2012</p>
<p><a title="Grant Wickes" href="https://twitter.com/#%21/gwickes">@gwickes</a> &#8211; Grant Wickes<br />
Info from Mary Bowling referenced in her presentation available at www.ourmobileplanet.com <a title="#dfwsem" href="https://twitter.com/#%21/search?q=%23dfwsem"><strong>#</strong><strong>dfwsem</strong></a></p>
<p><a title="Steve Hammer" href="https://twitter.com/#%21/armondhammer">@armondhammer</a> &#8211; Steve Hammer<br />
In a sitemap its better to omit than put in generic default data. <a title="#dfwsem" href="https://twitter.com/#%21/search?q=%23dfwsem"><strong>#</strong><strong>dfwsem</strong></a></p>
<p><a title="Scott Vann" href="https://twitter.com/#%21/ScottVann">@ScottVann</a> &#8211; Scott Vann<br />
So Google is including pics of the author in search results. Ugly bloggers are screwed. <a title="#DFWSEM" href="https://twitter.com/#%21/search?q=%23DFWSEM"><strong>#</strong><strong>DFWSEM</strong></a></p>
<p><a title="ChrisChurchill" href="https://twitter.com/#%21/ChrisChurchill">@ChrisChurchill</a> &#8211; ChrisChurchill<br />
<a href="https://twitter.com/#%21/SusanMoskwa">@<strong>SusanMoskwa</strong></a> describing trend of google pushing more on search results pages <a title="#Dfwsem" href="https://twitter.com/#%21/search?q=%23Dfwsem"><strong>#</strong><strong>Dfwsem</strong></a></p>
<p><a title="Frankie De Soto" href="https://twitter.com/#%21/franklogic">@franklogic</a> &#8211; Frankie De Soto<br />
Do more press releases with relevant content <a title="#dfwsem" href="https://twitter.com/#%21/search?q=%23dfwsem"><strong>#dfwsem</strong></a></p>
<p><a title="WrightIMC" href="https://twitter.com/#%21/wrightimc">@wrightimc</a> &#8211; WrightIMC<br />
Rich snippets is a more recent trend. First launched in 2009, its a way to make your search results more dynamic. <a href="https://twitter.com/#%21/SusanMoskwa">@<strong>SusanMoskwa</strong></a> <a title="#dfwsem" href="https://twitter.com/#%21/search?q=%23dfwsem"><strong>#dfwsem</strong></a></p>
<p><a title="Frankie De Soto" href="https://twitter.com/#%21/franklogic">@franklogic</a> &#8211; Frankie De Soto<br />
Google pushing for metadata and markups for all sites <a title="#dfwsem" href="https://twitter.com/#%21/search?q=%23dfwsem"><strong>#dfwsem</strong></a></p>
<p><a title="Mark Barrera" href="https://twitter.com/#%21/mark_barrera">@mark_barrera</a> &#8211; Mark Barrera<br />
Or the exact opposite <a title="#sarcasm" href="https://twitter.com/#%21/search?q=%23sarcasm">#<strong>sarcasm</strong></a> RT <a href="https://twitter.com/#%21/MattBasically">@<strong>MattBasically</strong></a>: Did she just hint at using meta keywords? <a title="#dfwsem" href="https://twitter.com/#%21/search?q=%23dfwsem"><strong>#dfwsem</strong></a></p>
<p><a title="ChrisChurchill" href="https://twitter.com/#%21/ChrisChurchill">@ChrisChurchill</a> &#8211; ChrisChurchill<br />
<a href="https://twitter.com/#%21/SusanMoskwa">@<strong>SusanMoskwa</strong></a> explaining about rich snippets use for apps, breadcrumbs, events, music, people, recipes, reviews etc. <a title="#dfwsem" href="https://twitter.com/#%21/search?q=%23dfwsem"><strong>#dfwsem</strong></a>.</p>
<p><a title="Victoria A. Watson" href="https://twitter.com/#%21/opentypeA">@opentypeA</a> &#8211; Victoria A. Watson<br />
authorship-pilot@gmail.com for help with authorship on rich snippets <a title="#dfwsem" href="https://twitter.com/#%21/search?q=%23dfwsem"><strong>#dfwsem</strong></a></p>
<p><a title="Randy Zorn" href="https://twitter.com/#%21/MarketingMav">@MarketingMav</a>- Randy Zorn<br />
Authorship markup for Google plus profile data. Interesting stuff. <a title="#seo" href="https://twitter.com/#%21/search?q=%23seo">#<strong>seo</strong></a> <a title="#dfwsem" href="https://twitter.com/#%21/search?q=%23dfwsem"><strong>#dfwsem</strong></a> </p>
<p><a title="ChrisChurchill" href="https://twitter.com/#%21/ChrisChurchill">@ChrisChurchill</a> &#8211; ChrisChurchill<br />
Use rich snippets testing tool to test snippet. Via <a href="https://twitter.com/#%21/SusanMoskwa">@<strong>SusanMoskwa</strong></a> <a title="#dfwsem" href="https://twitter.com/#%21/search?q=%23dfwsem"><strong>#dfwsem</strong></a></p>
<p><a title="WrightIMC" href="https://twitter.com/#%21/wrightimc">@wrightimc</a> &#8211; WrightIMC<br />
Google is all about focusing on improving the search experience. In case you didn&#8217;t know. <a title="#dfwsem" href="https://twitter.com/#%21/search?q=%23dfwsem"><strong>#dfwsem</strong></a> <a href="https://twitter.com/#%21/SusanMoskwa">@<strong>SusanMoskwa</strong></a> <a href="https://twitter.com/#%21/mattcutts">@<strong>mattcutts</strong></a></p>
<p><a title="dfwsem" href="https://twitter.com/#%21/dfwsem">@dfwsem</a> &#8211; dfwsem<br />
A big thanks to <a href="https://twitter.com/#%21/marybowling">@<strong>marybowling</strong></a> &amp; Planet Ocean / Search Engine News for the look into the future of search! <a title="#dfwsem" href="https://twitter.com/#%21/search?q=%23dfwsem"><strong>#dfwsem</strong></a></p>
<p><a title="Victoria A. Watson" href="https://twitter.com/#%21/opentypeA">@opentypeA</a> &#8211; Victoria A. Watson<br />
Problems you could come across with instant previews: robots.txt, cloaking, and&#8230;FLASH (bum bum buuuuuummmm). <a title="#dfwsem" href="https://twitter.com/#%21/search?q=%23dfwsem"><strong>#dfwsem</strong></a></p>
<p><a title="WrightIMC" href="https://twitter.com/#%21/wrightimc">@wrightimc</a> &#8211; WrightIMC<br />
<a href="https://twitter.com/#%21/DuaneForrester">@<strong>DuaneForrester</strong></a> will be addressing why search is evolving the way it is and how we can move with the trends. <a title="#dfwsem" href="https://twitter.com/#%21/search?q=%23dfwsem"><strong>#dfwsem</strong></a></p>
<p><a title="ChrisChurchill" href="https://twitter.com/#%21/ChrisChurchill">@ChrisChurchill</a> &#8211; ChrisChurchill<br />
<a href="https://twitter.com/#%21/duaneforrester">@<strong>duaneforrester</strong></a> covering new features in bing webmaster tools &#8211; shows count of links, email alerts on malware or blocked content <a title="#dfwsem" href="https://twitter.com/#%21/search?q=%23dfwsem"><strong>#dfwsem</strong></a></p>
<p><a title="Mark Barrera" href="https://twitter.com/#%21/mark_barrera">@mark_barrera</a> &#8211; Mark Barrera<br />
RT <a href="https://twitter.com/#%21/dfwsem">@<strong>dfwsem</strong></a>: Donate to the cause for <a href="https://twitter.com/#%21/DuaneForrester">@<strong>DuaneForrester</strong></a> and his <a title="#seostache" href="https://twitter.com/#%21/search?q=%23seostache">#<strong>seostache</strong></a>! <a title="#dfwsem" href="https://twitter.com/#%21/search?q=%23dfwsem"><strong>#dfwsem</strong></a> cc <a href="https://twitter.com/#%21/mattcutts">@mattcutts</a></p>
<p><a title="Victoria A. Watson" href="https://twitter.com/#%21/opentypeA">@opentypeA</a> &#8211; Victoria A. Watson<br />
New in <a href="https://twitter.com/#%21/Bing">@<strong>Bing</strong></a>: more crawl details info, active email alerts for malware or new content, alternate email address, URL normalization <a title="#dfwsem" href="https://twitter.com/#%21/search?q=%23dfwsem"><strong>#dfwsem</strong></a></p>
<p><a title="WrightIMC" href="https://twitter.com/#%21/wrightimc">@wrightimc</a> &#8211; WrightIMC<br />
URL Normalization now has 50 parameters instead of 25 in <a href="https://twitter.com/#%21/bing">@<strong>bing</strong></a> <a href="https://twitter.com/#%21/DuaneForrester">@<strong>DuaneForrester</strong></a> <a title="#dfwsem" href="https://twitter.com/#%21/search?q=%23dfwsem"><strong>#dfwsem</strong></a></p>
<p><a title="Victoria A. Watson" href="https://twitter.com/#%21/opentypeA">@opentypeA</a> &#8211; Victoria A. Watson<br />
Also new with Bing: DNS verification and Adcenter data integration <a title="#dfwsem" href="https://twitter.com/#%21/search?q=%23dfwsem"><strong>#dfwsem</strong></a></p>
<p><a title="Erica Combe" href="https://twitter.com/#%21/recruiterBOSS">@recruiterBOSS</a> &#8211; Erica Combe<br />
Search demands QUALITY over quantity. <a href="https://twitter.com/#%21/duaneforrester">@<strong>duaneforrester</strong></a> says <a title="#hire" href="https://twitter.com/#%21/search?q=%23hire">#<strong>hire</strong></a> the editor over the developer everytime <a title="#DFWSEM" href="https://twitter.com/#%21/search?q=%23DFWSEM"><strong>#DFWSEM</strong></a></p>
<p><a title="Randy Zorn" href="https://twitter.com/#%21/MarketingMav">@MarketingMav</a> &#8211; Randy Zorn<br />
Bings priority list for search: content, social, UX, links, seo &#8211; in that order. <a title="#dfwsem" href="https://twitter.com/#%21/search?q=%23dfwsem"><strong>#dfwsem</strong></a></p>
<p><a title="Victoria A. Watson" href="https://twitter.com/#%21/opentypeA">@opentypeA</a> &#8211; Victoria A. Watson<br />
Invest in quality, trust, popularity, and timeliness when optimizing <a title="#dfwsem" href="https://twitter.com/#%21/search?q=%23dfwsem"><strong>#dfwsem</strong></a></p>
<p><a title="Frankie De Soto" href="https://twitter.com/#%21/franklogic">@franklogic</a> &#8211; Frankie De Soto<br />
When optimizing a website for search invest in quality, trust, popularity and timeliness <a title="#dfwsem" href="https://twitter.com/#%21/search?q=%23dfwsem"><strong>#dfwsem</strong></a></p>
<p><a title="WrightIMC" href="https://twitter.com/#%21/wrightimc">@wrightimc</a> &#8211; WrightIMC<br />
The time you&#8217;re investing in search can be leveraged in the social space. <a title="#dfwsem" href="https://twitter.com/#%21/search?q=%23dfwsem"><strong>#dfwsem</strong></a></p>
<p><a title="Jenneva Vargas" href="https://twitter.com/#%21/jenneva26">@jenneva26</a> &#8211; Jenneva Vargas<br />
1 and 4 delivers successful results. 42% of sessions require refinements. 44% of sessions lasting a day or more. <a title="#dfwsem" href="https://twitter.com/#%21/search?q=%23dfwsem"><strong>#dfwsem</strong></a></p>
<p><a title="WrightIMC" href="https://twitter.com/#%21/wrightimc">@wrightimc</a> &#8211; WrightIMC<br />
44% of search sessions last more than a day and 50% of search time frames last longer than 30 minutes. <a title="#dfwsem" href="https://twitter.com/#%21/search?q=%23dfwsem"><strong>#dfwsem</strong></a></p>
<p><a title="Matthew Decuir" href="https://twitter.com/#%21/MattBasically">@MattBasically</a> &#8211; Matthew Decuir<br />
Yup! Thats <a href="https://twitter.com/#%21/bing">@<strong>bing</strong></a>! RT <a href="https://twitter.com/#%21/opentypeA">@<strong>opentypeA</strong></a>: That&#8217;s so meta. RT <a href="https://twitter.com/#%21/wrightimc">@<strong>wrightimc</strong></a>: <a href="https://twitter.com/#%21/bing">@<strong>bing</strong></a> isn&#8217;t just a search engine, it&#8217;s a decision engine. <a title="#dfwsem" href="https://twitter.com/#%21/search?q=%23dfwsem"><strong>#dfwsem</strong></a></p>
<p><a title="ChrisChurchill" href="https://twitter.com/#%21/ChrisChurchill">@ChrisChurchill</a> &#8211; ChrisChurchill<br />
<a title="http://schema.org/" href="http://t.co/lXo7j8yM" target="_blank">Schema.org</a> is your friend. Quote from <a href="https://twitter.com/#%21/DuaneForrester">@<strong>DuaneForrester</strong></a> <a title="#dfwsem" href="https://twitter.com/#%21/search?q=%23dfwsem"><strong>#dfwsem</strong></a></p>
<p><a title="Victoria A. Watson" href="https://twitter.com/#%21/opentypeA">@opentypeA</a> &#8211; Victoria A. Watson<br />
Social allows the search engine to get more context, which means more relevant search results, which means yay <a title="#dfwsem" href="https://twitter.com/#%21/search?q=%23dfwsem"><strong>#dfwsem</strong></a></p>
<p><a title="Linda White" href="https://twitter.com/#%21/lindatwhite">@lindatwhite</a> &#8211; Linda White<br />
People use friends 2.5x more often than local city guides <a title="#dfwsem" href="https://twitter.com/#%21/search?q=%23dfwsem"><strong>#dfwsem</strong></a></p>
<p><a title="Victoria A. Watson" href="https://twitter.com/#%21/opentypeA">@opentypeA</a> &#8211; Victoria A. Watson<br />
80% delay making a decision until they get someones opinion <a title="#dfwsem" href="https://twitter.com/#%21/search?q=%23dfwsem"><strong>#dfwsem</strong></a></p>
<p><a title="ChrisChurchill" href="https://twitter.com/#%21/ChrisChurchill">@ChrisChurchill</a> &#8211; ChrisChurchill<br />
90% of searchers seek advice from family before making a decision via <a href="https://twitter.com/#%21/DuaneForrester">@<strong>DuaneForrester</strong></a> <a title="#dfwsem" href="https://twitter.com/#%21/search?q=%23dfwsem"><strong>#dfwsem</strong></a> </p>
<p><a title="WrightIMC" href="https://twitter.com/#%21/wrightimc">@wrightimc</a> &#8211; WrightIMC<br />
Put your friends to work today &#8211; go do a search on <a href="https://twitter.com/#%21/bing">@<strong>bing</strong></a> <a title="#dfwsem" href="https://twitter.com/#%21/search?q=%23dfwsem"><strong>#dfwsem</strong></a> <a href="https://twitter.com/#%21/DuaneForrester">@<strong>DuaneForrester</strong></a> &#8211; thanks for a great preso!</p>
<p><a title="Frankie De Soto" href="https://twitter.com/#%21/franklogic">@franklogic</a> &#8211; Frankie De Soto<br />
Bing focuses in trusted friends, collective, and enriching conversation <a title="#dfwsem" href="https://twitter.com/#%21/search?q=%23dfwsem"><strong>#dfwsem</strong></a></p>
<p><a title="Carole O'Dell" href="https://twitter.com/#%21/CaroleODell">@CaroleODell</a> &#8211; Carole O&#8217;Dell<br />
RT <a href="https://twitter.com/#%21/scottvann">@<strong>scottvann</strong></a>: After this presentation I may have to start using Bing for search more. <a title="#DFWSEM" href="https://twitter.com/#%21/search?q=%23DFWSEM"><strong>#DFWSEM</strong></a> &lt;&lt;I use Bing A LOT.</p>
<p><a title="Victoria A. Watson" href="https://twitter.com/#%21/opentypeA">@opentypeA</a> &#8211; Victoria A. Watson<br />
&#8220;If you get a comment on something you write online, thats&#8230;thats a BFD.&#8221; <a title="#dfwsem" href="https://twitter.com/#%21/search?q=%23dfwsem"><strong>#dfwsem</strong></a></p>
<p><a title="Christine Churchill" href="https://twitter.com/#%21/keyrelevance">@keyrelevance</a> &#8211; Christine Churchill<br />
Awesome presentation by <a href="https://twitter.com/#%21/DuaneForrester">@<strong>DuaneForrester</strong></a> from Bing on State of Search. <a title="#dfwsem" href="https://twitter.com/#%21/search?q=%23dfwsem"><strong>#dfwsem</strong></a></p>
<p><a title="Eric Plouffe" href="https://twitter.com/#%21/BigMTHead">@BigMTHead</a> &#8211; Eric Plouffe<br />
<a href="https://twitter.com/#%21/SarahBoswell">@<strong>SarahBoswell</strong></a> such Great tweets coming out of <a title="#DFWSEM" href="https://twitter.com/#%21/search?q=%23DFWSEM"><strong>#DFWSEM</strong></a> , sounds like its THE place to be! <a title="#wishiwerethere" href="https://twitter.com/#%21/search?q=%23wishiwerethere">#<strong>wishiwerethere</strong></a></p>
<p><a title="WrightIMC" href="https://twitter.com/#%21/wrightimc">@wrightimc</a> &#8211; WrightIMC<br />
Setting up mobile page? Rearrange the content and don&#8217;t use an mdot. Please says <a href="https://twitter.com/#%21/DuaneForrester">@<strong>DuaneForrester</strong></a> <a title="#dfwsem" href="https://twitter.com/#%21/search?q=%23dfwsem"><strong>#dfwsem</strong></a></p>
<p><a title="WrightIMC" href="https://twitter.com/#%21/wrightimc">@wrightimc</a> &#8211; WrightIMC<br />
If you redirect on a mobile site, keep a link back to the desktop page pleads <a href="https://twitter.com/#%21/SusanMoskwa">@<strong>SusanMoskwa</strong></a> from <a href="https://twitter.com/#%21/google">@<strong>google</strong></a> <a title="#dfwsem" href="https://twitter.com/#%21/search?q=%23dfwsem"><strong>#dfwsem</strong></a></p>
<p><a title="Jenneva Vargas" href="https://twitter.com/#%21/jenneva26">@jenneva26</a> &#8211; Jenneva Vargas<br />
Live Blog of State of Search 2012 with <a href="https://twitter.com/#%21/susanmoskwa">@<strong>susanmoskwa</strong></a> <a href="https://twitter.com/#%21/duaneforrester">@<strong>duaneforrester</strong></a> and <a href="https://twitter.com/#%21/marybowling">@<strong>marybowling</strong></a> <a title="#dfwsem" href="https://twitter.com/#%21/search?q=%23dfwsem"><strong>#dfwsem</strong></a> <a title="http://wrightimc.com/blog/2011/11/16/the-state-of-search-with-google-and-bing" href="http://t.co/sjc9njzZ" target="_blank">wrightimc.com/?p=1151</a></p>
<p><a title="Grant Wickes" href="https://twitter.com/#%21/gwickes">@gwickes</a> &#8211; Grant Wickes<br />
The real discussions now underway at the <a title="#dfwsem" href="https://twitter.com/#%21/search?q=%23dfwsem"><strong>#dfwsem</strong></a> bar Pic <a title="http://campl.us/gOkx" href="http://t.co/qLvsJk54" target="_blank">campl.us/gOkx</a></p>
<p><a title="duane forrester" href="https://twitter.com/#%21/DuaneForrester">@DuaneForrester</a> &#8211; duane forrester<br />
Thanks everyone at <a title="#dfwsem" href="https://twitter.com/#%21/search?q=%23dfwsem"><strong>#dfwsem</strong></a>! Had an awesome time meeting all at the <a href="https://twitter.com/#%21/dfwsem">@<strong>dfwsem</strong></a> meeting last night! Great ppl &amp; conversations. <img src='http://blog.dfwsem.org/wp-includes/images/smilies/icon_biggrin.gif' alt=':D' class='wp-smiley' /> </p>
<p><a title="Jenneva Vargas" href="https://twitter.com/#%21/jenneva26">@jenneva26</a> &#8211; Jenneva Vargas<br />
Missed <a title="#DFWSEM" href="https://twitter.com/#%21/search?q=%23DFWSEM"><strong>#DFWSEM</strong></a>&#8217;s State of Search with <a href="https://twitter.com/#%21/DuaneForrester">@<strong>DuaneForrester</strong></a> <a href="https://twitter.com/#%21/MaryBowling">@<strong>MaryBowling</strong></a> and <a href="https://twitter.com/#%21/SusanMoskwa">@<strong>SusanMoskwa</strong></a>? Check out WrightIMC&#8217;s blog: <a title="http://wrightimc.com/blog/2011/11/16/the-state-of-search-with-google-and-bing" href="http://t.co/LDHzYeuy" target="_blank">bit.ly/vBDPGN</a></p>
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		<title>Free Omniture Seminar in Dallas Oct 14</title>
		<link>http://blog.dfwsem.org/archives/free-omniture-seminar-in-dallas-oct-14</link>
		<comments>http://blog.dfwsem.org/archives/free-omniture-seminar-in-dallas-oct-14#comments</comments>
		<pubDate>Sun, 12 Oct 2008 13:55:48 +0000</pubDate>
		<dc:creator>KR</dc:creator>
				<category><![CDATA[Search Engine Marketing Events]]></category>
		<category><![CDATA[dallas search event]]></category>
		<category><![CDATA[Dallas Search Marketing]]></category>

		<guid isPermaLink="false">http://blog.dfwsem.org/?p=93</guid>
		<description><![CDATA[Omniture is offering a FREE half-day seminar on Tuesay 14 October in Dallas at the W- Dallas Victory Hotel.  At the seminar Omniture will cover both their SearchCenter and Test &#38; Target tools.   Here&#8217;s an overview of what they will present:
Automate Paid Search
Set up and manage campaigns across all search engines from a single [...]]]></description>
			<content:encoded><![CDATA[<p>Omniture is offering a FREE half-day seminar on Tuesay 14 October in Dallas at the <a href="http://www.starwoodhotels.com/whotels/property/overview/index.html?propertyID=1521">W- Dallas Victory Hotel</a>.  At the seminar Omniture will cover both their SearchCenter and Test &amp; Target tools.   Here&#8217;s an overview of what they will present:</p>
<p><strong>Automate Paid Search</strong></p>
<p>Set up and manage campaigns across all search engines from a single interface<br />
Create automated bid rules to improve return on ad spend without daily, manual intervention<br />
Adapt keyword bids according to strategic success events beyond simple click-through rates<br />
Correlate paid keywords with your internal on-site search to expand and refine keyword lists and optimize destination URLs<br />
Improve unaided brand awareness through search engine marketing</p>
<p><strong>Improve Relevance</strong></p>
<p>Improve your conversion by using A/B and multivariate testing on your landing pages, banners, forms and any other Web site content<br />
Geo-targeting– how to target content based on the location data you already have in your Web analytics tool<br />
Segment targeting– how to create segments that make sense for your business<br />
Email testing– improve the results of your email campaigns by determining which actually convert best in real-time</p>
<p>Space is limited so register today to reserve your seat.  Here is the direct link to register with the schedule: <a href="http://events.omniture.com/register/seminars/us2008/index.html">http://events.omniture.com/register/seminars/us2008/index.html</a></p>
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